FoodyGo
Creation of a smart restaurant app
for managing menus, orders.
Project Context
Foody GO is a mobile app concept imagined for a fictional restaurant looking to digitize its services. The goal was to design an intuitive solution that allows customers to browse the menu, place orders, pay online, and track their food delivery with ease.
My Role
- Created the visual identity (logo, colors, typography)
- Designed the full UX/UI of the application
- Built high-fidelity mockups in Figma
- Prototyped user journeys
Key Features
- Category-based navigation (starters, main courses, desserts, drinks)
- Dish display with photo, description, and price
- Add to cart with customization options (e.g., cooking level, extras)
- Online payment (simulated design)
- Real-time order tracking
- Customer profile and order history management
- Notifications at every stage of the order
UX Strategy / Proposed Solutions
The UX strategy for Foody GO focused on creating a seamless and stress-free food ordering experience. The objective was to simplify the digital journey for restaurant customers through intuitive design choices and clear visual organization. Here are the key solutions that shaped the experience:
- Category-Based Navigation: The menu is structured into clear sections (starters, mains, desserts, drinks) to help users find what they want without cognitive overload.
- Visual-First Design: Each dish is displayed with a high-quality photo, brief description, and price to enhance decision-making and encourage ordering.
- Customizable Orders: Users can personalize their meals (e.g., cooking preferences, extras) directly before adding to cart, improving user control and satisfaction.
- Streamlined Checkout Flow: The ordering and payment process was designed to be minimal and linear, reducing friction and drop-off at critical moments.
- Real-Time Order Tracking: A dynamic tracking screen was included to reassure users and keep them informed at every stage of the delivery process.
- User Account Features: Profiles with saved order history, delivery addresses, and favorite dishes make reordering easy and personalized.
Overview
What This Project Taught Me
Foody GO allowed me to explore the challenges of conversion in e-commerce apps, refine my skills in responsive mobile design, and build a consistent user journey centered around food ordering. I also learned how to balance aesthetics and efficiency in a highly competitive environment.
